who is brian McGee??

The Advertising Brothers

What is fashion?

Is fashion not a tactic for people to notice you? For people to stop drinking their cups of tea when you walk past them in alley way cafe's? Fashion depends on each individual. It's a common goal to stand out from the bunch. They are their own benchmark for their own success, when executing their creative idea's.

In advertising the goal of the creative team is to shock the client with a completely bizarre concept which will help them make millions for that company. To stand out from all the other agencies trying to pitch. So in a way advertising is like fashion.

This is a photo of two of my colleagues back when I was in the advertising game. The pitch was for our graduation book. A graduation book which would be previewed by scouts from Melbourne's leading agencies. So the goal was to stand out. While everybody was pitching for a theme that highlighted everyone's best talents, these two creatives piched an idea to promote people's flaws. The theme was 'Almost Perfect', and it described how nobody was perfect. So instead flattering potential jobs with their best traits we decided to show them our imperfections. The two a depicted with a bizarre outfit shown in the photo. An outfit you would never dream to wear. It wasn't flattering at all, but many got went home with careers. Although many may frown on this concept, we pulled it off and the idea was successful.

This brings me back to my point about fashion. Is fashion about standing out being the best? Or is fashion about being totally different?

I'll let you decide..

by Gil. :)