”Timeless style for Timeless occasions.”

Van Heusen Store @ Greenhills Shopping Center

Started in 1881 by Van Heusen Moses Phillips as he began selling hand sewn shirts from a small wooden handcart; laying the foundations for a company which was later on called Van Heusen.

1919, John Van Heusen begins a nine-year quest that leads him to invent the world’s first collar.

In 2005, Van Heusen is the number 1 dress shirt brand in America. Today, it is also the largest selling dress shirt in the world. In 2007, the brand rules over 70 nations across 5 continents and commands more than a billion US dollars in retail sales worldwide.

With their strong brand, the talented people behind it, Van Heusen is no wonder very competitive in the market.

Since Van Heusen is a Men’s Wear, I would like to associate it to the ‘lifestyle trend’, ‘Mancipation’. Fashion is not only for women but also for men. They also have a choice to look good especially in the clothes they are wearing. Men can be vain and fashionable. With a more open-minded society nowadays, there is a market niche for stylish men's wear.

by Kat Cortez