For the retail store activity, I would like to introduce Disney Jeans Kids Apparel. For all Disney fans and enthusiasts out there, Disney Jeans is located at MCKY's Space 4th Level of Shangrila Mall.
Walt Disney Company designed the Disney Jeans Program as a response to the growing global demand for Highly Fashionable "Non-Character" Children's Wear under a very strong brand.
I think "Fantasy Adventure" is the trend that applies to this store. Eversince I was a little girl, I have loved all the creations of Disney. The best message which they imparted to the audience was, "Dreams Do Come True." With this belief, whether in Fantasy or Reality, there is magic and inspiration. As we go along the journey of life, we search for the excitement.
Disney started in 1928. Since its launching, it garnered many fans around the world. Even as time passed by, from one generation to another, the Magic of Disney continued to flourish in our hearts.
Parents would like to try something new about Disney for their kids. The Character Disney Apparel is already seen everywhere. A different approach on Disney with the adult-looking apparel will create a new impact to its loyal followers. This new marketing strategy is very promising to the market.
by Kat Cortez
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