.jpg)
Gingersnaps, 4th level Shangrila Mall.
Gingersnaps is a fashionable brand of Children's and Maternity Wear. With the exciting, everchanging, and evolving fashion, they believe that being trendy, global, fashion-forward is what children's wear should be.
I would like to identify their lifestyle trend as "Rearing". I have thought about this as my new theory regarding their marketing strategy. They have the complete line of clothing from infants, kids and pregnant women. This is all set for those who are starting a family. It is very essential for those who value their family. Rearing is about consumers who seek for the needs of their loved ones. At the same time, the stylish clothing line could also fulfill gratification of the consumers to look attractive and decent. With this kind of marketing strategy in the Philippine culture, Gingersnaps will continue to shine in the market.
by Kat Cortez
I would like to identify their lifestyle trend as "Rearing". I have thought about this as my new theory regarding their marketing strategy. They have the complete line of clothing from infants, kids and pregnant women. This is all set for those who are starting a family. It is very essential for those who value their family. Rearing is about consumers who seek for the needs of their loved ones. At the same time, the stylish clothing line could also fulfill gratification of the consumers to look attractive and decent. With this kind of marketing strategy in the Philippine culture, Gingersnaps will continue to shine in the market.
by Kat Cortez
No comments:
Post a Comment