One look at the store window display of Jun Escario in Greenbelt 5 and one can immediately feel intimidated at the thought of entering the store. The shiny marble floors and the svelte mannequins dressed in luxurious looking clothes is enough to scare most people away. Even the way the mannequins look create a “high society only” feel. The mannequins are positioned to look slender and elegant and at the same time, have their heads raised as if to say, “only an elite few can afford me”.
The lifestyle trend that I think is most appropriate for this store is Fantasy Adventure. I feel like the store creates a certain feel and a look that allows the client to be able to escape the reality that she is facing and for one day, while wearing a Jun Escario dress, feel like she is the most beautiful thing in the room and every one is staring at her. I think that the “prestige” and glamour that a the fantasy of a Jun Escario creation brings with it.
---Stephanie Oca
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