CHRONICLES OF LIFESTYLE, BUSINESS AND DESIGN TRENDS BY SOFA'S MOST CREATIVE MINDS
Sunday, July 11, 2010
Wednesday, July 7, 2010
Denim Forever
Here’s a bit of history: In May of 1873, Levi Strauss received a U.S. patent for his denim jeans and especially for the rivets he had incorporated to ensure their strength and durability. The denim jeans were officially born. Since then, they have become a multi-billion dollar industry around the globe.
In the 1950’s film stars evangelized jeans for a new generation, and in recent decades high fashion and consumer culture have combined to make them universal: worn by rappers, fashionistas, discount shoppers, and politicians; embodying fashion and cultural ideas of immensely different segments of society. It is so amazing how denims have evolved from lower to upper economic classes (trickle up theory) and how the masses have adopted this trend.
Since denim jeans are so ubiquitous I didn’t have a hard time spotting them; however, I had difficulty finding the best Fasyon wearing denim jeans. It was after lunch and extremely hot when we tried to spot trends in Greenbelt. So I believe every fashionable mall rat was out of sight. But after two hours of waiting, I was finally able to see a girl wearing denim shorts, a printed tank top, blue ballet flats and a white belt; She looked so laid-back but still nice in them. I especially liked the way the chained bag glammed up her casual outfit.
--Rhea Correche
Tuesday, July 6, 2010
These Clogs are Made for Strutting!
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Tuesday, June 29, 2010
My Fashion Escapade
Friday, April 16, 2010
The Six Senses Destination Spa
This luxurious getaway is a perfect haven for those in need of a long awaited break or a relaxing retreat.
Located in Phuket, on a private Island, this fantasy can last up to days. With the experience starting with the first step onto the resort and running through your veins all throughout your stay.
This resort offers more than just pampering. With the isolated location, you can be sure to have your privacy to meditate and relieve the soul.
This clicks with small indulgences; this little haven fits the perfect criteria when looking for a break from a long stressful period, and simply indulging. It clicks with anchoring; this retreat is fitting when trying to rekindle your spiritual self. The privacy and peacefulness can accommodate the mind, body and soul. This clicks with being alive; with all the right facilities to truly pampering yourself to the peace and quiet and living better. It clicks with female think; for some time now, the habitual therapies that females have been associated with, has now leaked onto mainstream markets. Gentlemen are now looking for the same grooming and care that females seek, and now at the same locations. A once frowned upon mud facial treatment, is now ordinary to the common man looking for rejuvenation. It seems that females have influenced the market for men.
Kids Spere Hotel
The Atomium
This deluxe kids retreat promises an out of this world experience. With a restaurant on the roof, films and overnight stay packages for kids.
This clicks with cocooning; this quite literally resembles a cocoon. Kids can stay overnight and have a cosy home like feel in the fascinating sci-fi structure. It clicks with fantasy adventure; this exciting building can give you the fantasy you’ve always wanted. set like a building from a sci-fi film, you can travel across the universe in this exciting building. It clicks with small indulgences; your kids can have a break here overnight while you have a little break yourself with your partner. This is perfect for small indulging for the whole families schedule. It clicks with the future; this building looks like it has been taken from a sci-fi film. The architects were obviously thinking of future trends when designing this building. You can see that this building will match the future moods of the buildings surrounding it.
The Seaside
The Ultimate Spa
This Italian spa not only looks elegant and modern, it also encompasses with it the four elements.
Water: flows in a ribbon of light. Air: the Millions of jet bubbles dispersing from the little jets. Earth: the raised seating area in which you could enjoy the perfect depth of relaxation. Fire: the light and temperature control features that make this dream come to life.
This clicks with small indulgences; treating yourself to a small luxury or break from a busy stressful day. It clicks with cocooning; you can now stay in the comfort of your own home to enjoy a relaxing spa. All the luxuries you need is within your grasp. It clicks with egonomics; there is an element of individuality when it comes to having this in your home. You are in control of it, you can adjust the setting, and you can you can have just to suit you.
Wednesday, April 14, 2010
Clickety-clack.

Tree Life (Tree Life)
http://www.thecoolhunter.net/treelife
Treehouses have become creative eco-statements in the design world. They allow people to literally be "in" nature and peace above the stressful street level of life. The Cool Hunter will invite top local and international architects, artists and designers to design for the event a modern treehouse, created from sustainable and recycled materials
Save Our Society (SOS) - Trees are fast becoming an endangered species. Forests are levelled by the acre to make way for concrete. Why not live in them instead of destroying them?
Down Aging - Some of use had tree houses as children, those who didn't have it dreamed of having one one time or another. It was a castle in the sky, or a fort with your battle plan. Here's this dream realized, but much much more modern than the rickety plywood and tin shack of the your younger days.
Icon Toppling - The idea that civilization was created so that we could stay as far away from nature as possible is outdated. Why can't man live in trees comfortably? We have evolved so much in technology and design concepts that we are more than well equipped to complement nature, not compete with it.
Cashing Out - What could be more back to basics than living in a tree?

EatDrinkChic (Lifestyle)
http://www.thecoolhunter.net/article/detail/1621/eat-drink-chic
EatDrinkChic has a crafty, girly vibe but there are no crocheted polyester-yarn throw cushions or quilted tea cozies here. The blog is about interiors, parties, weddings and food and Amy Moss offers readers DIY ideas which she styles, designs and photographs and offers it all for free to her followers. It won't be long before book publishers come knockin
Cocooning - Who doesn't want a pleasant home to live in? Not only are you getting tips and inspiration on how to do it, but you're also getting tips on how to do it FASHIONABLY
Eve-olution - More and more women are branching out and sharing their ideas and unique point of views that other women can relate to and get inspired from.
Down Aging - What is more nostalgic than a homecooked meal or the smell of freshly baked bread or a perfectly coordinated tea party? These are little indulgences and stress busters that keep you young.
Clanning - Crafters, designers and foodies unite! The cause? Prettifying everything.
Fantasy Adventure - If you want to be a crafty domestic goddess for a weekend, you may do so with a pink and white pastry party using your languishing vintage saucer collection and origami heart invites. After that, it's all living vicariously from your computer at your desk at work.
Pleasure Revenge - It's my free time and I'll do what I want to. If I want to embroider the lyrics of "Bad Medicine" using Pekingese stitch and ancient silk floss from sacred Tibetan silk worms, I will do so. I will make Whoever said that taking up the domestic arts is a betrayal of feminist ideals need to review what feminism is all about (it's about choice) and to be shot in the kneecaps.
illy Cafe In Push Button House (Design)
http://www.thecoolhunter.com.au/article/detail/1087/illy-cafe-in-push-button-house
With the push of a button, the house opens in 90 seconds like a flower and transforms from a compact container into a fully furnished and functional space with a kitchen, dining room, bathroom, bedroom, living room and library. All materials used in the Biennale house were recyclable or recycled. As Andrea Illy, chairman and CEO of illycaffe, has been quoted as saying, illy was initially interested in Kalkin's idea as an examination of 'home as one continuous mouldable surface, a relief against which human activity would pop out.'
Cocooning - Old shipping containers as sleek and portable homes? Why not? Any box can be transformed into your own cozy nest with the right elements.
Save Our Society (SOS) - The design is socially and ecologically conscious. Unused shipping containers are converted into sleek mini houses/cafes that can be folded up when business hours are over or if the person leaves the house or the house needs to be moved.
Anchoring - You have done your part. Your house is made out of an old shipping container, pat yourself on the back for giving back to the Earth and having enough sense to reuse something that's not very obvious. It feels fantastic and your friends think you're cool.
Cashing out - Coffee and living need not be a complicated affair and neither does building a house if you choose to live in one container or several. The structure and venue are simplified.
Cool Hunter



Mamilla Hotel Jerusalem
“Where luxury, lifestyle and heritage meets”
Located in the heart of the City, with magnificent views of the Old City walls, the Tower of David, Jaffa Gate, and alongside Jerusalem's new shopping and entertainment experience, the Alrov Mamilla Avenue. Mamilla Hotel, the newest of luxury hotels in Jerusalem, brings world-class superior design and lifestyle hospitality to Jerusalem and Israel. Guests and visitors will enjoy exceptional accommodations together with exclusive restaurant and bar venues, a Holistic Wellbeing Retreat, as well as events and banqueting spaces, that blend sophistication and modern international style with the unique and rich culture of Jerusalem.
This has been Jerusalem’s premier hotel since my time of conscription. And it has been clicking with a lot of people, probably due to the following Popcorn trends…
1) Cocooning- Jerusalem is a pretty tough place I remember searching for bombs 24/7 in the Holy Land, and with settlement issue riots that come with too. My experiences there have induced paranoia. But every time I step into the hotel, my worries of outbreaks, IEDs, warfare, riots and etc, disappear. During that time, I could be a normal 21 year old.
2) Anchoring- Mamilla gives extravagant guests a chance to be in the Holy Land, where all the religious convene. The Mamilla shopping alley has products like a menorah designed by Jackson Pollock, or Star of David pendants designed by jewelers like Damiani or John Hardy.
3) Egonomics- Like all kinds of hotels, Mamilla has basic hotel services like airport transfers, business centers, lounges, gyms and wellness center. But made it different from my other stays in hotel is their personal host service, my host was like a butler, tourist guide and human Google. Very personalized indeed and he was also hot, so personalized eye-candy.
4) Pleasure Revenge- Mamilla is a very happening place from what I remember. They had good bars where the young and the “religious” hang out. Touring the old city gets a bit restricting, like you can’t curse in the religious sites, cant gossip, can’t wear hoochie clothes and etc. Mamilla gives you a chance to be religious by day and hypocrite at night.
Finger in the Nose
I super love the name of this children’s clothing brand, totally got my attention. Great marketing ploy. A great reason for me to get accidentally pregnant and got to the trendy High Marais district to shop.
This Brand employed the following popcorn trends.
1) Pleasure Revenge- This brand gives parents the chance to be unconventional. Give those kids an unconventional “rock-n-roll” vibe and not be too pa-cute. This gives parents to dress their kids like their “mini-mes” im not even sure if the kids will totally love the outfits they sell, since they are still in love with that drugged purple dinosaur, but I know for sure that their parents will.
2) Save our society- their website keeps stressing that their products are sourced and mad from Europe. We get it!! Their brand doesn’t employ sweatshops in china or Vietnam that unlawfully employs children. And it gets to redundant how the stress that they use quality organic cotton.
3) Small indulgences- it’s not Oshkosh Bgosh. Pretty pricey for children’s clothes, but they look so cool and the claim to be really comfortable and functional.
4) FemaleThink- stain-repellant fabrics means less laundry time for overworked mommies. Let’s us not forget that is it also water-reppellant and antibacterial! Wow!
135hp Ecosse Iconoclast
Iconoclast is the sexiest motorbike. It’s not as cheesy as the Harley Davidson and its biker boys.
Why is it cool? It’s follows some of the popcorn trends
1) Pleasure Revenge- . The engine is turbocharged for even more grunt, and feeds into a Baker Torquebox—one of the few motorcycle gearboxes able to handle sportscar levels of power- very dangerous! Very expensive- £44,000.00 (US$69,000)!
2) S.O.S- It’s machined from solid billet aluminum, and wrapped in a hand-welded custom frame that also stores the engine oil. The bodywork is carbon fiber; suspension comes from the favored brand of MotoGP racers, the Swedish company Öhlins. Lesser weight=less gas consumption
3) Clanning- owners of this bike have a club, like the Harley boys!
4) Down-aging- the buyers of this bike are old, probably with broken backs and heart conditions. This bike is not recommended for them. It might be a way to relive their youth I guess.
Carla Sta.Cruz
Paradise by the Sea

Six Senses Destination Spa defines luxury more than any other spa in the world. It allows the retreatant to experience being in a tropical getaway instead of feeling like she’s getting treatments at a swanky hotel. As the guest arrives, she is immediately escorted to the assessment center. The Spa has no lobby; it removes stiff feeling of hotels.

Each guest is required to go through at least two treatments per day in order to fully utilize their stay at the spa.

A butler is assigned to each guest and they are brought to a villa that is equipped with a private pool, a steam room, and luxurious furniture that allows the guest to dream of living the luxe life (Fantasy adventure). The service is personalized and is customized to each guest in order to suit their needs (egonomics). The spa uses organic cotton that is worn by each guest throughout their stay (SOS). The guest leaves the spa feeling rejuvenated, alive and refreshed (being alive).
---Stephanie Oca
A Woman on the Floor

People have been embracing the new trend that is having art in seemingly wrong places. Art galleries are now found in fashion boutiques, cascading chandeliers found as certerpieces in gallerien. In Germain, a new quirky restaurant in Paris, this trend has been the center of its design aesthetic. The restaurant features a massive sculpture that is showcased in, not only it’s first floor but through all three floors of the restaurant. The sculpture is of a yellow woman in heels and an overcoat. It transcends through the floors of all three storeys.

Sitting in a restaurant that has a gigantic woman on its floors creates a feeling of being in a world that can only be imagined (fantasy adventure). Sitting on the first floor, the patron feels like he is in a swanky restaurant that only the “cool kids” go to because of the funky and modern furniture (small indulgences). The VIP floor, however, has the comfortable feel of a house and is creates the atmosphere of hominess and ease (cocooning). The restaurant breaks the norms of art that is seen in a store, restaurant or any establishment. Massive sculptures are seen everywhere but it is very uncommon to see a piece of art that is attached to the floors of all three levels (pleasure revenge).
---Stephanie Oca
The Molding of Polar Opposites
Connecting with family and friends from all over the world has become so convenient and accessible that it can be done with just a click of a button. One simply needs a computer with a webcam to be able to connect with his loved ones using skype or iChat. This feature also allos both parties to see each other which makes the communication gap smaller. It not only involves hearing the other person, but also, seeing them too.

These programs, however, either use the speakers of the laptop which require the users to talk to each other so loud that they need to be screaming at each other. The other option, the earphones, is attached to the head of the user. All these things are making the “old-school” telephone set a thing of the past and are, therefore, barely used. The YUBZ phone molds the old, traditional hand-held phone with the new, technologically advanced skupe world.
The product, which comes in different colors, may be mixed and matched according to the user’s personality and preference (egonomics). It allows them to be able to “relive” and feel nostalgia as they pick up the phone, just like when they were young (Cashing out and small indulgences). Clicking with the trend of the internet, this product allows the consumer to feel a part of their past right at the desktops (cocooning).
-- Stephanie Oca
Zzzzzz - Pods

"Yotels" are self-contained sleep pods are equipped with a bed, worktable, High-Def TV and Wi-Fi Access and are located at Gatwick and Heathrow airports in London and Schiphol Airport in Amsterdam.
"Capsule Inns" are smaller formats that are found in Tokyo and are suitable for a brief comfortable one night rest.
Also in Amsterdam, "Citizen M" has planted 230 mini rooms at Schiphol Airport and a 215-room hotel in Amsterdam City. Citizen M has similar plans are fated to be scattered across Europe, while New York travellers need not wait for too long as it is set to arrive in 2011 by Yotel.
Taking the next step in rest and space efficiency, Russia’s Arch Group designed the SleepBox. Along with an airport version of the rest pod, equipped with the usual, high-tech necessities offered by other companies, "Sleep Boxes" are designed an easy-to-relocate version fit for hostels. SleepBox is meant to “allow very efficient use of available space and, if necessary, a quick change of layout”, making it perfect for hostels where demand and space available often come in conflict with each other. The hostel-specific SleepBox features bunk beds, flip-out tables and sockets for computers or phone chargers.

CLICKING TRENDS
Cocooning : Consumers retreat to 'homelike' environments, why not while waiting for a connecting flight?
99 Lives : Consumers with busy lives are busy bees that need a hive to complete tasks away from the comfort of their homes and workplace.
Small Indulgences: A tiring day of travelling deserves a quick affordable luxury that you don't experience riding coach.
Being Alive : Stressed out from travelling on business, consumers now-a-days are more aware of personal wellness. Rest pods are ideal for catching up on the much needed sleep.
by: SHEENA
SCHOOL IS COOL???
The School Food Trust of the United Kingdom seem to think so. In their aim to improve the quality of school food and to promote the health of children, they are creating new school dining environments across the UK by hiring renowned architects to transform dull, lifeless cafeterias into the chosen rendezvous spot on campus.

Their pilot project in a Southampton School boasts artistic and functional features which has become a popular hang-out spot for its students.
THE CLICKING TRENDS
Being Alive : Society has geared towards good health and well-being, and are aware that wellness is a contributor to a better quality of living. These consumers extend this concern to their offsprings.
Icon Toppling : Gone are the tough-love days of the educating body. Students are the consumers of this service and are treated fairly as children of tax-paying (or tuition-paying) parents!
Vigilante Consumer : Whether by pressure or protest, consumers will fight for what they think is right. And the last thing you need is a frustrated, raging Vigilante Mum!
S.O.S. : Fearful of the damage we have done to our society, we aim exercise corrective measures to seal us a better future. Hence, consumers are favourable to establishments who display a social conscience attuned to better education.
by SHEENA
Stranded at the DRV-IN

The global success of Avatar Movie has marked the beginning of the 3D Movie Era... and from there, we can hardly wait for the introduction of a new technology to enhance our cinematic enjoyment... seems like our society keeps moving forward and there's no looking back
--- unless, your in Manhattan, NY!
Manhattan houses a DRV-IN theatre which lets you enjoy golden films in high-def Surround Sound. Perch yourselves in a 1965 Ford Falcon convertible while munching on popcorn and candy floss from the concession stand on a starry night amidst a foliage of trees.
THE CLICKING TRENDS
Cashing-Out : In our busy expensive lifestyle, consumers look for enjoyments in a simpler way of living.
Down-Aging : Reminescent of the simplicity of yesteryear, consumers are reminded of the joys in obsolete activities.
Anchoring : Though not definitively spiritual, consumers seek what was comforting and valuable in the past in order to be secure in the future.
Fantasy Adventure : An escape from the cyber-present, this experience provides a dose of amusement from the past.
by SHEENA
COOLHUNTER BUZZ
CoolHunter Category: Ads
Nikon D700 Guerrilla Style Billboard
This ad is so interesting because it gives an actual feel of the camera’s function. It is mounted in a busy subway station in Seoul , Korea . Moreover, the passersby, while walking on the red carpet, get the experience of being a celebrity because of the paparazzi ‘act’ where the billboard has life-like images of paparazzi and their flashing camera lights. Accidental superstars then follow the red carpet all the way out of the station into the mall where they can directly purchase the new Nikon D700.
The Trends in this Ad: This cool ad could be a (Fantasy Adventure) because it creates excitement to people especially those who would like to feel special at all times.
The ad provides an atmosphere of being a celebrity even for once and in an unexpected way which would persuade the passersby to buy the camera. Then it creates thirst to savor that amazing experience all the time when they buy the camera (Pleasure Revenge).
Even just for one click, one can experience the fulfillment of his/her narcissism. Atleast in the simplest way, capturing self-portraits in just a second could be fulfilling. (Cashing Out)
No matter how we see it, we (consumers) are always drawn to keeping our memories alive. Through the years, we have seen the evolution of cameras. Precious moments are captured because of these cameras. Photographs could always bring back the memories as we grow older, as we go along the way of life. (Down-Aging)
CoolHunter Category: Travel
SixSenses Destination Spa – Phuket
If you’re looking for a spa fantasy, then Six Senses Destination Spa, Phuket is the perfect place to be that lasts for days and even weeks. It depends on how long you want to stay. There’s no wonder why this destination spa is so popular because it goes way beyond pampering. Up in the villa is all about beautiful organic forms in unity to the natural world. A day is tracked by a complete rest and very deep sleep. The beds are very comfortable which is why it could be difficult to get to early morning yoga or kayaking. Stress could not be defined in this place but just complete relaxation. In this place there is an amazing future for travellers looking for a total escape. A spa doesn’t have to mean a single ‘savor’ of treatment and that’s what this destination spa understands.
The Trends in this Destination Spa: Since the destination spa makes you feel like home and makes you feel totally absent from the harsh environment of the real world, (Cocooning) comes out as one of the trends that describe this place.
The Trends in this Destination Spa: Since the destination spa makes you feel like home and makes you feel totally absent from the harsh environment of the real world, (Cocooning) comes out as one of the trends that describe this place.
(Fantasy Adventure) is another trend as the destination spa is described as a ‘spa fantasy’.
Destination Spa’s service of customization goes with (Egonomics).
Since this is the best place to be, women are too much connected to this kind of pampering that’s why it also goes with (Female Think).
Not only women would like to be pampered but also men so (Mancipation) can also be another trend of this spa.







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