Denim Forever

Most of us have at least a pair of denim jeans that we are sure look fantastic on us. They feel right, they fit right, and they look right. Denim has never left our wardrobes; a girl can’t do without a pair of trusty old jeans! Over the past few decades we have been truly embracing denim in all forms: day dresses, waistcoats, shorts, crops, and trousers are all getting a denim makeover and it is so fab! Denim is still at the peak of the trend cycle and will forever be a fashion staple. Ever wondered when the idea of using denim for all kinds of clothes was born and how long it took denim finally to be considered a fashion statement, not any more being simple fabric for workers’ clothes?

Here’s a bit of history: In May of 1873, Levi Strauss received a U.S. patent for his denim jeans and especially for the rivets he had incorporated to ensure their strength and durability. The denim jeans were officially born. Since then, they have become a multi-billion dollar industry around the globe.

In the 1950’s film stars evangelized jeans for a new generation, and in recent decades high fashion and consumer culture have combined to make them universal: worn by rappers, fashionistas, discount shoppers, and politicians; embodying fashion and cultural ideas of immensely different segments of society. It is so amazing how denims have evolved from lower to upper economic classes (trickle up theory) and how the masses have adopted this trend.

Since denim jeans are so ubiquitous I didn’t have a hard time spotting them; however, I had difficulty finding the best Fasyon wearing denim jeans. It was after lunch and extremely hot when we tried to spot trends in Greenbelt. So I believe every fashionable mall rat was out of sight. But after two hours of waiting, I was finally able to see a girl wearing denim shorts, a printed tank top, blue ballet flats and a white belt; She looked so laid-back but still nice in them. I especially liked the way the chained bag glammed up her casual outfit.

--Rhea Correche